Did you know that it's the lather, not the foam that helps a razor glide over a man's beard?
 
In the old days, they used brushes, mugs and SOAP...which is the lather one needs to shave, no matter what part of the body you're working on!
 
Our Sovereign Line is about not following the crowd, being your own indiviidual person and enjoying the often mundane ritual of getting ready for your day...our aim is to help you Re-Discover the Ritual of Shaving!
 
It doesn't mean women can't use it though, in fact, we know a lot of ladies who just adore smelling this fragrance of allspice and bay rum on the necks of their favorite guy!  We hope you like it too!